Business Writing, Strategy, and Content Marketing
I write, edit, curate, repurpose, and art-direct content across web, motion, print, email, social, mobile, and emerging platforms. I take a journalistic approach and align my work with business goals, customer journeys, and key trends.
Rogers Business is the world’s first provider to bring native mobile experiences to Microsoft Teams. Because in a hybrid world, not all work happens at the office.
Interac blog
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08/30/2022
What one billion e-Transfer transactions mean for Canadian businesses
In April 2022, Interac reached a money movement milestone with Interac e-Transfer use surpassing more than one billion transactions over a 12-month period. Beyond numbers, these stats represent millions of businesses across Canada who showed their resilience, agility, and creativity to pivot overnight to digital payments at the onset of the Covid-19 pandemic.
Interac blog
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08/09/2022
A Retailer’s Toolkit for the Big Shift
The global pandemic transformed the way we shop and pay. It accelerated digital innovation, along with a shift towards a cashless society. Canadian consumers are increasingly moving away from in-person transactions to online commerce, and 66 per cent believe businesses not offering digital payments will struggle.
To stay ahead in the evolving retail landscape, it’s critical to understand consumer demand for choice and convenience — and offer shoppers plenty of options to pay how they want.
To stay ahead in the evolving retail landscape, it’s critical to understand consumer demand for choice and convenience — and offer shoppers plenty of options to pay how they want.
Trillium Direct Mail Holiday Campaign
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08/02/2022
This holiday season, help change lives with 2X the impact.
I was speechless when I got the news that changed my life forever. The doctors explained that the pain in my right breast was cancer. As an extremely active mother of two and owner of a successful transportation company, there was no room in my world for this kind of devastating development. My family and my business depended on me to be healthy. But thanks to your generous and ongoing support, I received first-class care at Trillium Health Partners to ultimately beat cancer – so I can now enjoy many New Years to come with the ones I love.
Trillium Direct Mail Holiday Campaign
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08/01/2022
Make 2X the impact for children with cancer
I felt helpless. My son could die. It was days before Kai’s ninth birthday when I noticed his calf was swollen. After the biopsy, he was diagnosed with Stage 4 of a very aggressive cancer. Everything inside me went numb when they told us it could be terminal. But thanks to your generous support, Trillium Health Partners was able to provide the life-saving care Kai needed to beat the odds and survive cancer.
Amgen blog and video
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07/05/2022
Why bone health and early osteoporosis detection matters
The Great Break is an inspirational, intergenerational story that celebrates the importance of bone health — revolving around “a break” that changes a family’s life.
In this animated video, a daughter in her late 40s discovers that her mother has osteoporosis. Told from the daughter’s perspective, we flash back to the events leading up to her mother’s diagnosis.
In this animated video, a daughter in her late 40s discovers that her mother has osteoporosis. Told from the daughter’s perspective, we flash back to the events leading up to her mother’s diagnosis.
Salesforce video
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06/19/2022
Script + Ideation | Salesforce x Deloitte
The Salesforce and Deloitte partnership elevates customer relationships with its new "Jupiter" CRM. Told with only on-screen text, this video has an epic, cinematic tone and features interview bites with Deloitte's highest level executives.
Salesforce video
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06/18/2022
Script + Ideation | Salesforce x MLSE
A fun and energetic hype video to get MLSE executives inspired and excited about their new Salesforce customer relationship platform (CRM) .
Interac blog
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06/17/2022
The Metro Retro Drive-in: Driving home the importance of community
Presented by Interac, the Metro Retro Drive-In is celebrating its second year with free evenings of family favourite movies and live music from diverse local artists. Popping up at Metro supermarket parking lots, Metro Retro’s nostalgic movie and music nights are making 20 stops across Ontario.
From May through September 2022, Ontarians have the chance to take in a throwback film, experience a MusicLife pre-show performance, and shop to support local businesses at the InLifeTM Marketplace — all while supporting local food charities.
“It’s great to have the community together in one place, enjoying the simple things in life,” says a recent Metro Retro attendee. “Such a good and wholesome way to spend a night.”
From May through September 2022, Ontarians have the chance to take in a throwback film, experience a MusicLife pre-show performance, and shop to support local businesses at the InLifeTM Marketplace — all while supporting local food charities.
“It’s great to have the community together in one place, enjoying the simple things in life,” says a recent Metro Retro attendee. “Such a good and wholesome way to spend a night.”
Salesforce sizzle ad
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01/04/2022
Script + Ideation | Salesforce ServiceOne
This sizzle ad for Salesforce ServiceOne explores and celebrates what it means and takes to become "number 1".
Salesforce video ad
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01/03/2022
Script + ideation | Salesforce Commerce Cloud
A James Bond inspired, highly successful animated "ad" told visually with few words and no voiceover for Salesforce Headless Commerce.
Salesforce playbook
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01/02/2022
Sales Playbook | Salesforce + SwagIQ
An interactive playbook to guide Salesforce sales teams on one-to-one gifting to customers and prospects on the "SwagIQ" platform.
Salesforce Direct Mail
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01/02/2022
A field journal for trailblazing with Salesforce
This mailer is a practical and fun guide for participants to "capture their adventure" at the Salesforce "Amazon Day" event.
Salesforce video
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01/02/2022
Script + ideation | Salesforce ServiceOne
A 7-part video series that takes the viewer on a journey from the perspective of imagined personas. The campaign’s success led to sizzle ads and mirror campaigns with other clients.
Salesforce DM campaign
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11/06/2021
Direct mail campaign | Salesforce x Amazon
This direct mail campaign celebrates the annual Salesforce x Amazon "Amazon Day" event. The mailer conjures up the excitement of blazing new Amazonian trails. It also reflects Amazon’s own language of leadership principles and purpose. One of the top performing campaigns for Salesforce account based marketing in 2021.
TechSpark blog
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10/05/2021
Sparking the next generation of diverse tech leaders
What does it mean to make a difference, to actually leave the world a better place? Making an impact starts with a decision. It’s a decision to invest in something greater than ourselves. There is no greater investment than the next generation of racially diverse leaders when it comes to a bright, inclusive, and colourful future. That is at the heart and soul of Tech Spark, Canada's first ed-tech and curriculum design firm committed to empowering BIPOC students, teachers, and women.
Ableapp landing page + App
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10/03/2021
Personalized Weight Care | Get Fit for Good
Able provides a science-backed, comprehensive program that is focused on personalization, biology and lifestyle to achieve lasting weight goals and optimal metabolic health.
Q4 Inc Case Study
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10/03/2021
Wendy's Case Study
"Where's the beef?" the iconic catch-phrase of the ‘80s, originated as a slogan for Wendy’s, the global fast food franchise. But what started with an old lady demanding more meat for her burger is now an all-purpose phrase for searching for substance. It has also come to represent what differentiates the chain that turns 50 this year. When Marsha Gordon, Wendy’s Manager of Shareholder Relations was faced with the critical task of redesigning their investor relations website, she had limited resources and timelines to bring their story to life for modern day investors.
Tech Spark Podcast
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10/01/2021
Strategy + Ideation | Newschooled Podcast
Strategic messaging to launch Tech Spark's very first podcast.
42 Agency LinkedIn post
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09/08/2021
A Hubspot Playbook for realizing your CRM dreams
HubSpot is a powerful CRM for attracting customers through inbound marketing, but that’s not all. It can also integrate all the data you need to keep track of contacts, nurture leads, and drive real results. To help set you up for success and keep you on the right path, here are a few of our favorite best practices.
Content Writers Groug Blog
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04/28/2020
Define your content strategy to capture your brand objectives
With the growth of the knowledge economy, one of the best ways to sell your product and services is through content that delivers value and establishes your brand as an expert. But while your team might be full of great stories, where do you actually start? The answer is: content strategy. According to the Content Marketing Institute, the most successful content marketers use a documented content strategy. Before you do anything, you need to define and manage a strategy, so that your content meets your business objectives and captures the minds (and hearts) of your readers.
Content Writers Group Blog
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04/10/2020
Why conflict fuels every brand story
Every good story revolves around conflict. Whether it’s person versus person, technology, or institution, the structure of narrative builds up to the climax of conflict, and concludes with the resolution of that conflict. Kurt Vonnegut diagrammed the story structure as a narrative arc that rises and falls, from situation to complication, and finally to resolution. Applied to brand storytelling, conflict is when we identify a problem and become compelled with the process of solving it.
Content Writers Group Blog
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04/05/2019
Six ways to tell if your brand is an expert
In today’s complex and oversaturated marketplace, it’s more important than ever to position your brand around what you think over what you sell. Brands are leveraging themselves as trusted sources of knowledge and inspiration, to bolster their place in the minds and hearts of core audiences. By offering actionable insights as an industry expert, the end goal is not only to build brand credibility and authenticity, but to differentiate yourself from the competition.
Q4 Inc Best Practices Guide
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04/04/2019
The Ultimate Guide to Targeting
Whether your investor targeting is once a year or once every quarter, the key is to get the process down to an exact science and find the methods that work best for you. The process can be as simple or complex as you make it. But the right approaches can help you gain invaluable visibility into the incredibly vast investable universe. With this in mind, here are a few best practices that are designed to boost your investor outreach.
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Travel and Lifestyle Writing
I was a travel writer for "Billy Magazine," an in-lounge travel magazine and digital app designed for Toronto's Billy Bishop Airport. I write about urban lifestyle, food and drink, business and technology, arts and culture, and travel.
Travel article for in-lounge airport magazine
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04/18/2018
Harlem Still Offers the Best of Black America | Billy Magazine
In recent years the neighbourhood has been altered by rising rents, million-dollar condos, popular new hipster venues and stroller-pushing white families, and yet Harlem’s true heart and soul remains firmly African-American.
Travel article for in-lounge airport magazine
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02/08/2018
Tradition Meets Fusion in Manhattan's Lower East Side | Billy Magazine
Long removed from its roots as a low-rent refuge for immigrants and social misfits, the Lower East has become home to shoebox-sized luxury condos, hipster bars, rowdy nightclubs and organic cafés. Between a frenzy of real estate development and a revolving door of businesses opening and closing, gentrification is sweeping this Lower Manhattan hood like never before. Amid the flux, today’s Lower East Side delivers character along with exciting new ideas in art and food.
Travel article for in-lounge airport magazine
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01/24/2018
Experience Real Hipster Brooklyn in Bushwick (not Williamsburg) | Billy Magazine
Saturday Night Live parodied its formerly crime-ridden streets with neighbourhood dudes talking about $8 artisanal mayonnaise and “off-the-chain” wine and cheese artist parties. The New Yorker’s April 2016 cover story cover featured its warehouse raves, commenting that “everyone in Brooklyn is a DJ.” And Vogue deemed it as one of the most stylish districts in the world.The endearingly quirky underdog to neighbouring Williamsburg’s hipster-central, Bushwick is worth the trip to Brooklyn.
Food and drink article for in-lounge airport magazine
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09/16/2017
How to Make Dinner Reservations Like a New Yorker | Billy Magazine
People go to alarming and impressive lengths to score a brag-worthy meal, from travelling thousands of miles to shelling out substantial bucks or standing in line for hours on end, not to mention making reservations weeks or months (or more) in advance. New Yorkers in particular want to see and be seen at one of the city’s It restaurants, making it challenging to score seats at the best of times, never mind peak hours and weekends.
Lifestyle article for in-lounge airport magazine
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09/14/2017
Sweat and the City: New York's Hippest, Hardest and Weirdest Workouts | Billy Magazine
The last thing you'll find in Manhattan is a plain old aerobics class: New Yorkers prefer to be bathed in sound, surrounded by fashion or pumelled into a paste by a prison-style workout. Here's an insider's guide to Sweat and the City.
Food and drink interview for in-lounge airport magazine
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09/13/2017
Eat your vegetables (and have your cake, too) | Billy Magazine
New York’s Lower East Side has historically been a lively and chaotic place, a brave new world in which to introduce and try new ideas. This brazen spirit is especially apparent in New York’s most vibrant and daring cooking. Among the most daring of chefs is a former Torontonian, Amanda Cohen, who’s revolutionizing the way we think about vegetarian cuisine. Her dishes exude creative moxy and unabashed indulgence, and her cooking defies traditional vegetarian stereotypes.
Lifestyle article for in-lounge airport magazine
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09/12/2017
A Shopping Stroll Through New York's West Village | Billy Magazine
There are few neighbourhoods more lovely than the West Village. It’s a picturesque place for a walk, with small winding cobblestone streets, lined with cascading trees, pastel-coloured vespas, historic townhouses and ivy-covered brownstones (some of which were originally built as stables). One late local resident, the American-Canadian urbanist Jane Jacobs, described it as the perfect example of community-oriented businesses and street-level culture.
Arts and Culture article for in-lounge airport magazine
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09/11/2017
The Most Fun You Can Have in Toronto on a School Night | Billy Magazine
Sure, Friday and Saturday are infamous as the sexiest nights to party. But they also come with large crowds, long lines and overpriced hype. Mondays through Thursdays may be the underdogs of the social calendar, but they’re free of the high stakes of the weekend. Everything tends to be a little more relaxed, spontaneous and experimental. There’s an undeniably giddy feeling that all of us school night rebels actually want to be out.
Travel article for in-lounge airport magazine
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09/10/2017
A Safe Harbour for Whimsy in Red Hook, Brooklyn | Billy Magazine
There’s nothing like the eclectic charm and raw urban beauty of Red Hook. More than a mile away from the closest train stop and cut off from the rest of Brooklyn by the sketchy Gowanus Canal, this waterfront neighbourhood is off the beaten track for most city slickers. Yet this Brooklyn destination not only has the small town warmth of a seaside village, but also an idiosyncratic, creative atmosphere – an increasingly rare experience in today’s New York.
Arts and Culture article for in-lounge airport magazine
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09/09/2017
Survival Story: Manhattan's Best Indie Bookstores | Billy Magazine
New York has lost some great bookshops in recent years, but many gems survive.
Lifestyle article for in-lounge airport magazine
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09/07/2017
Wellness Packages Thrive at New York Hotels (Even Trump is Going Granola) | Billy Magazine
These little town pounds are melting away / it's up to you, New York, New York! Wellness packages thrive at New York Hotels (even Trump is going granola).
Science and tech article for in-lounge airport magazine
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09/07/2017
There Really Is an Uber for Everything | Billy Magazine
With a tap of your smartphone, you can magically summon almost any service imaginable – more, at any rate, than you may have imagined. From running your errands to cooking your meals, doing your laundry, parking your car, or picking up your kids from school, there’s an on-demand app to save you time and energy (and maybe even money).
Arts and Culture article for in-lounge airport magazine
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09/06/2017
New York's Most Eye-opening Cultural Day Trips | Billy Magazine
It goes without saying that New York City has no lack of cultural destinations, particularly in Manhattan. Yet no matter how much we may adore Gotham, an escape from the urban jungle can offer a chilled-out change of scenery: plenty of fresh air, sweeping landscapes, quiet open spaces and one-of-a-kind cultural discoveries. Find a pleasant day to escape the crowds and sirens to experience open-air museums, sculpture gardens, historic cemetery parks and an art party paradise in a former school.
Business article for in-lounge airport magazine
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09/05/2017
Lululemon Takes Manhattan | Billy Magazine
Inside the Canadian retailer’s mega-temple of spandex in New York’s Flatiron District and its fashion lab in NoHo
Travel article for in-lounge airport magazine
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09/01/2017
7 Mistakes to Avoid When Visiting NY | Billy Magazine
New York is one of the most stimulating and inspiring cities in the world. But the pulsating hustle and bustle of people, sights and activities can also be overwhelming and confusing. No matter how loud Alicia Keys’s New York State of Mind might be playing in your head, it takes more than a big smile and the best of intentions to make it in New York City. Fortunately, there are unspoken rules and insider tricks to side-step the classic missteps of visitors.
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